For senior living communities

Virtual tour, then deposit and agreement on the same call.

Ripcord books family inquiries into video tours with your sales counselors, and the residency agreement and deposit are handled before the family hangs up. Each market gets one community.

Check your marketEnter the Senior Living Sales Room
A client's Ripcord dashboard: today's meetings, the pipeline and results (example account, demo data)
What a community's own Ripcord account shows. Example account, demo data.
The referral fee

One placement referral, or a month of tours?

A Place for Mom tells families it is paid by the community when they move in: 88% to 120% of the first month's rent, depending on the agreement. Enter your numbers and compare that with Ripcord's monthly price.

Average first-month rent ($)
5,500
Move-ins a month from placement agencies
2
Referral fee, % of first month
100

The range A Place for Mom discloses is 88–120%. Your contract states your rate.

Referral fees a month
$11,000
2 move-ins × $5,500 at 100%
Ripcord a month · 5 users, +$99 each
from $1,500

At this rent, one referral costs $5,500, which is 3.7 months of Ripcord at $1,500.

This compares prices only. Ripcord doesn't promise a number of move-ins. It books and runs the tours that come from your own inquiries and marketing. Source: A Place for Mom referral-fee disclosure, checked November 8, 2026.

From inquiry to deposit

The family is together once. Finish it then.

An adult child, a parent and sometimes a sibling in another state. Getting all of them on one call is the hard part, so Ripcord runs the whole decision on that call.

  1. A family inquiresFrom your website or your ads, each inquiry answers the questions you choose, such as care level, timing and budget, and goes to the right counselor.
  2. A tour is bookedThe family picks a time on your counselor's calendar, and everyone gets the link, including the relatives who live far away. Reminders and no-show follow-up are automatic.
  3. The tour happens on videoYour counselor walks the apartment and the common areas live. Every tour is recorded, transcribed and summarized, so directors can coach from real calls.
  4. Agreement and deposit, on the callThe Sales Room puts the residency agreement up for e-signature and takes the deposit while the family is still together.
  5. Reported by counselorYour CRM and team reports show which counselors turn tours into deposits.
Compared

Who you pay, and for what.

You can keep your placement agencies. Ripcord works on the inquiries you already get, from your website and your own marketing.

What you get
What it costs
Placement agency
A Place for Mom refers families to partner communities, and families pay nothing. The community runs its own tour, agreement and deposit.
88–120% of the first month's rent, per move-in
Further
AI phone, SMS and web-chat agents that answer prospects and book tours. Its AI Tour Agent is listed as "Coming soon".
Not listed on its website
Ripcord
Booked video tours with your own counselors, recorded and summarized, with the residency agreement signed and the deposit taken on the call. One community per market.
From $1,500 a month, 5 users included, $99 for each additional user

Sources: aplaceformom.com and talkfurther.com, checked November 8, 2026.

One community per market

Is your market still open?

From $1,500 a month, priced by market size, with 5 users included and $99 for each additional user. Your inquiries are never shared with a competing community.

Check your market
Check your market