Why I Built Ripcord.io: A Sales Tool Born From Pain, Not Theory

I didn’t wake up one morning with a “startup idea.”

I built Ripcord because I was running a real sales team inside Kunversion, one of the biggest real-estate CRMs in the country—and it was way harder than it should’ve been.

On paper, everything looked fine.
We had leads.
We had reps.
We had scripts, CRMs, dialers, calendars, and Zoom links.

In reality?
It was fragile. Painfully fragile.

The Dirty Truth About Sales Teams No One Likes to Admit

Most sales teams don’t run on systems.
They run on a few closers carrying the whole number.

We were no different.

A small group of high performers produced the bulk of our MIRR. They knew how to sell. They knew how to follow up. They knew how to control a call.

Everyone else?

• Missed steps
• Missed notes
• Weak follow-ups
• Inconsistent demos
• No leverage

And because those few reps knew they were carrying the business, they held all the power.

If they threatened to leave, comp discussions changed.
If they wanted exceptions, they got them.
If they checked out, revenue dipped immediately.

We didn’t have a scalable sales org.
We had a hostage situation.

The Tools Were “Best-In-Class”… and Still Failed Us

We tried to fix this the normal way:

• Better CRMs
• More training
• More dashboards
• Call recordings
• Coaching sessions
• Playbooks nobody followed

But here’s the uncomfortable realization I hit:

You cannot scale sales if the core system depends on individual rep skill.

Zoom didn’t help reps sell.
Calendly didn’t help reps sell.
CRMs didn’t help reps sell.

They just documented what already happened—usually too late.

We needed something different.

The Real Problem: Sales Happens in the Meeting, Not After

Everything that matters happens inside the meeting:

• Control
• Confidence
• Flow
• Momentum
• Next steps

Yet our tools treated the meeting like a black hole:

“Good luck in there. We’ll see what comes out.”

That’s backwards.

If you want consistent revenue, the meeting itself has to do more work.

So instead of asking:

“How do we train reps better?”

We asked:

“How do we build a system where average reps still win?”

Building Ripcord: Sales Infrastructure, Not Another Video Tool

Ripcord wasn’t built to “replace Zoom.”

It was built to remove dependency on hero reps.

We designed Ripcord so that:

• The meeting guides the rep
• Help is one click away (SOS a manager mid-call)
• The close is built in, not improvised
• Notes, recordings, summaries, and scoring happen automatically
• The follow-up is generated instantly—no rep discipline required

If a rep misses something, the system catches it.
If a rep freezes, the system supports them.
If a rep fumbles follow-up, the system finishes the job.

That’s leverage.

The Goal Was Simple (and Unsexy): Make Sales Predictable

We weren’t trying to build the flashiest product.

We wanted:

• Fewer single points of failure
• Faster ramp time
• Less reliance on top 5% talent
• A system that works out of the box

Something you could hand to a new hire and say:

“Just follow the flow. The system has your back.”

And for leadership?

• Visibility
• Consistency
• Control
• Scalability

No more praying your closers don’t quit.

What Changed When We Dogfooded Ripcord

When we ran our own sales through Ripcord:

• Average reps closed more
• Follow-up quality skyrocketed
• Deals didn’t die after the call
• Leadership stress dropped
• Revenue became smoother and more predictable

Not because we hired better people—
but because the system stopped relying on individual brilliance.

This Is Why Ripcord Exists

Ripcord exists because running sales teams the “normal” way is broken.

It exists because:

• Talent doesn’t scale
• Systems do

And because founders shouldn’t have to build their business on top of a few irreplaceable humans.

If you’ve ever felt held hostage by your own sales team,
Ripcord wasn’t built for them.

It was built for you.

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